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FIRST YEAR Hours ECTS
Winter Semester Mathematics I 3 5
Fundamentals of Law 3 3
Company Organization and Management 3 5
Marketing I 3 5
Information Technologies 3 4
Business English I 3 3
Economy I 3 5
  Total 21 30
Summer Semester Mathematics II 3 5
Business and Industrial Property Law 3 3
Introduction to Financial Accounting 3 5
Marketing II 3 5
Interpersonal Skills 3 4
Economy II 3 5
Business English II 3 3
  Total 21 30

SECOND YEAR Hours ECTS
Winter Semester Statistics I 3 5
Analytic Accounting 3 4
Marketing Communication 3 4
Advertising and Competition Law 3 3
Comsumer Behaviour 3 4
Administration and Sales Techniques   5
Services Marketing 3 5
  Total 21 30
Summer Semester Statistics II 3 5
Distribution Marketing 3 4
Financial Marketing 3 4
Creativity and Innovation in Marketing 3 4
Tax Law 3 4
Elective I 3 4
Elective II 3 5
  Total 22,5 30

THIRD YEAR Hours ECTS
Winter Semester Financial Mathematics 3 5
Marketing Surveys 4,5 7
International Marketing 3 4
Elective III 3 4
Elective IV 3 5
Marketing Planning and Control 3 5
  Total 19,5 30
Summer Semester Financial Management 3 3
Organisational Behaviour 3 4
Industrial Marketing 3 4
Elective V 3 4
Elective VI 3 5
Marketing Simulation / Internship / Professional Project 4,5 10
  Total 19,5 30

Conditioned Electives Forecasting Methods 3 5
Quality Management 3 5
Brand and Product Management 3 5
Decision Support Systems 3 5
Advertising Communication 3 5
Design Management 3 5