No próximo dia 28 de novembro de 2024, às 18h30 na Sala 226 e em formato online, vai realizar-se um seminário intitulado "Building connections and finding our purpose: our journey from ISCAP to global impact", no âmbito do Mestrado em Assessoria de Administração.
As oradoras convidadas são Daniela Monteiro, Licenciada em Comunicação Empresarial e Mestre em Inovação e Empreendedorismo Tecnológico pela FEUP, e Bárbara Gonçalves, Licenciada em Comunicação Empresarial e com uma Pós-Graduação em Gestão de Marketing pelo IPAM.
Daniela Monteiro
ISCAP alumni and a dedicated community manager passionate about creating inclusive and positive work environments and actively driving initiatives in employer branding, internal comms, and DEl. "Since 2016, I was lucky enough to be given the chance to blend creativity with strategy to build thriving communities online & offline, optimized internal communications channels and processes for different projects and clients! I was also so lucky to have the opportunity to unite DEl professionals globally, advocating for workplaces that champion diversity, equity, and inclusion in the past couple of years!"
Bárbara Gonçalves
With a background in Business Communication and Marketing Management, l've developed a diverse skill set across the mechanical engineering and fashion industries. With over 10 years in digital marketing, I've focused my expertise on marketing automation through advanced tools and platforms to streamline campaigns, optimize customer journeys, and deliver personalized experiences at scale. While my role has evolved from marketing automation specialist to eCommerce personalization manager, the two fields are deeply connected, enabling me to create seamless, data-driven strategies that enhance user engagement and maximize impact across multiple channels.
ID da reunião: 976 7937 9521; Senha de acesso: 376286
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