On October 31, 2023, at 2 p.m., there will be a Talk with the theme: "Your Business on Stage - A Theatre-based Framework for Sales Skills Development", as part of the Curricular Unit on Entrepreneurial Characteristics and Behaviors of the Bachelor's Degree in Creativity and Business Innovation, with the guest speaker Alexandra Mendes.
Utilizing theatre as a strategic management approach can significantly influence business, especially when viewing sales activities through a dramaturgical and theatrical lens. This perspective aids in comprehending behaviors and interactions within business management, including how workers handle their job-related demands and define customer-centered work processes.
Alexandra Mendes has a Bachelor's degree in Economics, followed by a Master's degree in Public Relations. She is currently pursuing a PhD in Human Resources Management at the Faculty of Economics, University of Porto. Alexandra Mendes is a teacher specializing in management and economics, as well as a versatile actress skilled in theatre, dance, and singing performances.
